Tim McNally
President of IDEAS Marketing, Advertising, Public Relations
Tim graduated from Jesuit High School in Dallas, Texas, in 1964 and received a Bachelor of Arts degree in Journalism from The University of North Texas, Denton, in 1968.
Tim moved to Lafayette, Louisiana, in that year. In 1969, he joined Central Louisiana Electric Co. (CLECO), Alexandria, Louisiana as Public Information Specialist and soon became a Community Development Specialist.
He served as president of the Pineville Jaycees in 1970 and in 1971 was named one of Louisiana’s Outstanding Young Men. He became Executive Vice President of Louisiana Jaycees in 1972 and was 1972-73 President of the United States Association of Jaycee Professionals.
In 1973, Tim joined Byrne, Watts Storey, a $1.25 million advertising agency in New Orleans.
By 1976, the agency had grown to a $4 million corporation. Alan Watts, one of the agency’s principals, asked McNally to join him in a quasi-merger with Bauerlein, New Orleans’ oldest advertising and public relations agency.
Tim served Bauerlein as account executive, vice president, senior vice president in charge of advertising services, and as a member of the agency’s management council and board of directors.
From 1976 to 1984 Bauerlein grew from $3.1 million in annual billing to $14.7 million, the largest marketing agency in a four state area.
Tim served a wide range of clients including the Health Care field, Hospitality Industry, Financial Industry and Entertainment.
At Bauerlein, Tim was instrumental in expanding the agency to regional and even national markets. Internal systems were revamped and streamlined. Departments reporting to McNally were advertising account services and media purchasing.
In 1984, McNally joined the First National Bank of Jefferson Parish (FNJ) as Vice President-Marketing. Within one year he was named Senior Vice President-Retail Services.
Under his direction was the entire bank marketing effort, and also branch and banking operations, retail business development, installment lending, security, bankcard, purchasing and supply.
McNally developed several new products at FNJ including the Premier Cash Management Services and Option 3 Automobile Loan.
In assessing these two new services and the entirely reprised retail package at FNJ, Bank Advertising News, a national trade publication, noted that
“while these products may not suit everyone, in light of increased competition, McNally and FNJ are to be congratulated for innovation and market service.”
McNally also received the highest award of the New Orleans Advertising Club, the Addy, for an FNJ print ad, “The Home Team Wins a Big One.” The ad was based on FNJ’s involvement in keeping the New Orleans Saints from leaving town in 1985.
McNally then returned to his first love and rejoined the agency side of the business at Peter Mayer Advertising in New Orleans as account supervisor. In less than 120 days, McNally developed more than $3 million in new business for the Mayer agency.
In August 1986, McNally founded Image Development Associates, Inc., IDEAS, on a concept that, at the time, was unheard of in the industry. The new agency, from its inception, was designed to be lean, flexible, and not dependant on the traditional forms of compensation.
IDEAS serves local, regional, national and international clients in a variety of industries, including marine, manufacturing, hospitality, medical, financial, tourism, and communications. The agency approaches its tasks with an aggressive plan, placing emphasis on targeted communications and rapid response from the audience.
Tim serves as President of The American Wine Society, New Orleans; as President and Member of the Board of Directors and Chairman of the Executive Committee of the New Orleans Wine and Food Experience; a consultant to Delgado Community College School of Culinary Arts; and on the Board of the American Institute of Wine and Food, New Orleans chapter. He is a founding member and serves on the Board of Directors for the Louisiana Hospitality Resource Network. He also is in his eleventh year of service as President of the Seacove Townhome Owners' Association, Destin, Florida, and is a participating officer in the Lake Vista Property Owners’ Association.
Crawford C. Carroll
InfoMotion Graphics
Crawford is a veteran newspaper man with more than four decades of service to the New Orleans daily newspaper, The Times-Picayune.
Crawford joined The Times-Picayune’s advertising art department in 1960. In 1969 he moved to the newspaper’s promotion department as artist and copywriter, and in 1975 became market research manager. Shortly afterward he was promoted to assistant director of promotion. In 1981 he was named marketing department director and became a vice president of the company in 1983.
As marketing director his responsibilities included market and product research, database marketing, advertising and circulation sales promotion, print and broadcast promotion, public event sponsorships and the newspaper’s Internet web site.
In 2004 Crawford retired from the newspaper and now operates InfoMotion Graphics, a digital graphics and web site development studio (http://www.infomotiongraphics.com). In addition to his work with IDEAS he serves as a consultant and web site master for New Orleans Convention Company and Prime Productions Event Marketing Company.
He has served as president of the International Newspaper Marketing Association and in 1992 he received the group’s highest award for contributions to the newspaper industry.
Crawford served on the board of directors of Odyssey House Louisiana (a residential substance abuse treatment facility), as head of its marketing activities.
Mark T. Armstrong S.I.A.D. H.N.D. of UK.
President of Armstrong Advertising and Associates
Born in England, Mark graduated from the Lincoln College of Arts in advertising and exhibition design, specializing in medical, technical and general illustration and photography. He also received additional qualifications in engineering science and design. At Cambridge University Mark attained an "advanced level certification" in art and design.
Mark's professional experience began at Sutton-Murray-Jones, a marketing agency that specializes in the service industry. There he was involved in the development of full media campaigns for such clients as Harrods, P & O Ferries and the M.O.D. (Ministry of Defense). For the M.O.D. he helped develop programs aimed at the training of the British Police in preventative terrorist actions. One of the last marketing programs he helped develop, before coming to New Orleans, was a measles vaccination program for the National Health Service of Great Britain. This program was coordinated with the hospitals and doctors of the Midlands area. Mark utilized festival displays, direct mail, advertising, brochures, radio and promotional videos for the campaign.
Since 1987, Mark has become one of the best in the New Orleans area for promotional print design. Some of the clients he has been retained by over the last 20 years include: EENT Hospital, Houma Heart Clinic, M&M/Mars, A&P Grocery's, K&B Drug Stores, Morse Controls, IMO Industries, Trinity Yachts, LLC., among many others.
